Category: Business 

Increasing Brand Awareness with Promotional Products & Gifts

Increasing Brand Awareness with Promotional Products & Gifts

Brand awareness has been shown to increase sales and bring in more customers. Learn how to get your brand name out there with these tricks.

Cost-effective Brand Marketing

There are many ways to improve your brand image and increase brand awareness but one of the oldest and most cost-effective methods is with promotional products. That’s why so many companies allocate at least a small portion of their marketing budget toward promotional products. They’re inexpensive and have long-lasting marketing benefits. Unlike business cards, people don’t throw away promotional items, they use them – and that gives your company on-going advertising for your brand.

In fact, ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom – and, adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent. That’s pretty impressive.

Increasing brand awareness with promotional marketing isn’t as easy as just giving out thousands of gifts, though, you still need to be strategic. There are a hundreds of different inventive ideas for promotional products but not all of them measure up. Here are a few items that tend to offer the most benefit when it comes to brand awareness:

Windshield Sunshades

Not a common promotional item, sunshades aren’t handed out very often but many companies miss out on this great opportunity. They’re inexpensive and can be seen by a lot of eyes – that’s a lot of free brand marketing. It’s like a billboard for your company in potentially hundreds of different vehicles and usually seen by hundreds of people when parked in a shopping center or busy parking lot.

Custom Branded Stickers

Depending on the industry vertical that your business is in, custom stickers can be a cost-effective branding strategy. They’re commonly used with more artistic industries – music bands, tattoo shops, skateboarding shops, etc. – but can be a useful product to add to your promotional gift basket. They’re like cool business cards that can be stuck anywhere and because they’re so inexpensive, you can throw several in every gift basket to help spread your brand name.

Branded Water Bottles

One of the most popular promotional items that companies give out is branded water bottles. This is an item that anyone can use and may possibly use on a regular basis. When giving out promotional items, you definitely want to ensure the gifts won’t just be thrown away or put in a drawer to never see the light of day. You want gifts that are useful and will be used on a regular basis to increase exposure of your brand. Water bottles accomplish this better than most items and can oftentimes provide brand marketing for years on end.

One thing you want to make sure of though, when using promotional water bottles, is to avoid skimping on the price. Because this item is so commonly seen in promotional gifts, you want to make sure that your bottle is the one that gets used. You may want to invest a little extra on this item to get a higher quality bottle that the consumer will prefer over all the rest.…

Boost Marketing with Creative Branding

Boost Marketing with Creative Branding

If you are not marketing your business with creative branding, you are missing an opportunity to advertise your product and increase your sales. Incorporating your business’ colors and logo into your products can create promotional opportunities. You want your brand to be recognized, and getting creative can help this happen. Here is some advice from Gelato Products on what successful ice cream retailers are doing.

Logos and Branding

When customers see ice cream containers in your company colors, you want them to instinctively know that it is your product in those containers. When they recognize your product at a glance, they are more likely to want it in particular. Rather than simply thinking ice cream sounds good, they will have a craving for your fudge caramel ripple.

If you are used to buying your ice cream cups wholesale, you may not realize that you have more options beyond a generic container that is mass produced. Customize those cups with creative branding to make them unique to your store.

Whether it is ice cream cups, frozen yogurt products or popsicles, your customers will then know they are getting your unique flavor even before they take their first bite. Creating visual recognition of your products is key. When your ice cream cup features your company colors and logos it does just that. Not only does the customer know what they are getting, anyone who sees them with your product knows exactly what they have in hand.

Your marketing message has succeeded when customers want your particular product rather than simply wanting any cold treat. A generic cup says “ice cream” but a customized one will bring business to your particular shop.…

How an Online Degree Can Help Your Business

How an Online Degree Can Help Your Business

Most business owners start their company because they are passionate about their work. But as the business grows, they find themselves pulled away from their passion and forced to deal with the nuts and bolts of managing a business. Some of these tasks are interesting and some are easy to learn but one can be very complex as well as crucial for your company’s success. You financial skills and financial literacy could easily determine how successful your business will be. Learn more information here about how an MBA could make both you and your business more successful.
There are many things that you can learn as you go or even skills that can be self-taught. But both of those processes can be slow and entail a lot of trial and error. If you are not willing to risk your money and your business on giving it a try or the seeing how “this” works approach, then you will want to investigate formal education that can provide you with the skills and knowledge that you need to successfully guide your business.

If you still believe that your time is better spent in the trenches and following your passion, then invest enough time to find a knowledgeable person to manage your company finances on your behalf. That person can run the day to day function of the financial side of the business while you focus on your product or service. But your degree will put you in a position to review the financials and understand that your business is following your vision and growing into the company that you always knew it could be. Having that broad business knowledge will allow you to delegate tasks to others while still understanding the high level information as you guide the company to a successful future.…

Clipboard Clips Are a Major Component

Clipboard Clips Are a Major Component

Clipboards are used in so many offices and occupations that they are taken for granted. We don’t stop to think about their construction and how it is so important that the clips have strong and sturdy springs in order to hold a stack of papers.

Modern automated production facilities are fully equipped in order to design and create for particular requirements and specifications and are manufactured under rigid quality control supervision. A friendly and helpful sales staff is ready and able to answer any questions and guide you in your selections.

Clipboard clips are normally one of the most popular products and usually range in size from 2 3/4” long to 6” long. Some clips are low profile and are either with or without corners. A high capacity clip holds one inch of paper securely. A strong three-inch clip easily lifts back in order to load papers and hold them sturdily in place.

Some people use clipboards on a daily basis. That includes all types of business and delivery people, contractors, coaches, nurses, real estate people, those who have offices, those on the go such as traveling salesmen or tour guides, those who keep score for various sports, artists, writers, and even children to keep track of their activities and homework. They want high-quality clipboards that are convenient, accessible, strong, and durable so that they will be long-lasting no matter how much use they get in their organizing function.

Mini clipboards in a size approximately seven inches by four inches can be purchased handmade with no two exactly alike. They make perfect teacher gifts and holders for grocery and “to do” lists. They are hand-painted and make use of embellishments including ribbon, fabric, washi tape, stickers, and more.

Curlson Sericur Industries Inc.(CSI) manufactures a vast selection of clips, including mini clipboard clips, and other metal products that allow products to have the highest quality components. Materials used in their various products include brass, copper, antique copper, nickel, black ox, polished metal, and more. CSI caters to manufacturers all over the United States and in other countries.…

Tips on Integrating a New eCommerce Shopping Cart into Your Website

Tips on Integrating a New eCommerce Shopping Cart into Your Website

Running an online store can be more difficult than you think. Between getting the customers to the website, the checkout procedures and fulfillment — the process can be tedious. One of the more challenging tasks for some people is to try to integrate a new e-commerce shopping cart into an already existing website. Adding a merchant shopping cart to a website can be fairly simple depending on what you are trying to do with it.

The type of online shopping cart software that is being used will determine the functionality of it. Each shopping cart might have different features. Some examples of shopping cart preferences include shipping options, a speedy check out process and even different payment options. Overall, you might want to make sure that database management functions are available in it. It would also be wise to consider different open source PHP solutions.

Whether someone is a novice or an expert in website creation, there are many different shopping cart solutions. One option is a convenient code from a shopping cart plugin. These plugins feed all of the products to your website. Another solution is to create a customized shopping cart, including a shopping cart extension for a CMS. With this option, you will be able to have more advanced control over it. Either way, all of these options give website owners different solutions for online shopping carts.…

How an MBA Can Increase Your Income

How an MBA Can Increase Your Income

Are you considering going back to school for your MBA? Or do you have one and now you’re wondering exactly what it can do for you? The answer is a lot! It used to be that having a bachelor’s degree was enough to really take you places, but not anymore. These days, to get ahead in the highly competitive corporate world, you need an advanced degree like an MBA. What doors can having a degree like an MBA open for you?

Do you feel like you’re stagnating in your current position? Is the work no longer challenging? If so it’s time to move up the ladder and an MBA is the best tool to help you do that. People with MBAs have a much easier time finding high paying jobs and often find themselves moving quickly up the corporate ladder.

If you want to work for a company overseas, you definitely need an MBA. International companies are always in demand for highly qualified and experienced workers from the US.

For more info, go here.

For those who dream of being their own boss, an MBA is almost a must. A good MBA program will teach you everything you need to know about running a business-and also what not to do. You’ll learn from business owners and leaders that have decades of experience and make valuable contacts that could be very helpful in the future. The education you’ll get from an MBA will not only help your business make more money, but it can save you from making some very expensive mistakes.

If you’re interested in making a good living as your own boss without running a traditional business with employers, freelancing or consulting could be for you-and an MBA will help you get the best clients. Teaching is another option that MBA holders may find quite lucrative.

So now you’re convinced you need to get an MBA. So where do you start? If you’re currently employed, check with your HR department to see if they offer tuition assistance or reimbursement. If so, take full advantage of it. If not, most schools offer reasonable financial aid solutions. Just be sure the school you choose is fully accredited. A degree from a non-accredited school is completely worthless. Then, just choose the program-traditional, part time, or online-that works best for you. You will be glad you did!…

Three Ways Your Spoons Can Set You Apart from Other Ice Cream Stores

Three Ways Your Spoons Can Set You Apart from Other Ice Cream Stores

When you’re running a frozen yogurt or ice cream shop in a competitive market like Los Angeles, it’s important to take the time to set yourself apart from the rest. While it’s tempting to put a great deal of money into billboards, web advertising, t-shirts, and more expensive advertising, don’t neglect a simple, easy form of advertising – the spoon that your customers will be using to consume your product. Choose a specially designed spoon that will stand out in their minds, suggests Gelato Products, so that they’ll want to come back to your shop the next time they’re considering going out for frozen yogurt or ice cream.

One easy way to do this is by purchasing unique tasting spoons. Consider glittery spoons, spoons shaped like characters associated with your shop, or spoons that are the colors associated with your shop so that individuals can clearly see your branding as they try a sample.

Another way to do this is to hand out distinctive plastic yogurt spoons, so that your customers remember your shop. Consider spoons that change color with temperature, so that they’re one color in the yogurt or ice cream, and another in customer’s mouths — these are a great hit with kids.

When you’re ready to purchase Los Angeles wholesale frozen yogurt supplies, keep special spoons in mind for your marketing efforts. This small piece of plastic makes a giant effort on your customers – especially the children – who will bring their parents and caregivers back to your shop again and again for the special treats that you offer.…

Three Strategies That Can Help You Optimize Your Company’s Conversion Rates

Three Strategies That Can Help You Optimize Your Company’s Conversion Rates

If you’re like most business owners, obtaining an exceptional bottom line is one of your primary concerns. However, it’s important to know that earning exceptional conversion rates requires strategic thinking, organization, and planning. Luckily, systematically implementing techniques that are known to optimize conversion is a relatively simple, organized manner to ensure that your company begins to generate more revenue. Below you’ll find just three of many strategies you can implement to optimize your company’s conversion rates:

1. Replace Old Office Equipment.

One important strategy to implement if you’re serious about conversion optimization is replacing old office equipment. This technique is valuable because it can help your employees complete their daily tasks with greater speed and proficiency, thereby freeing up their time to work on other projects that will generate revenue. An added benefit of replacing old office equipment with newer models is that doing so can contribute to the aesthetic appeal of your physical space. In the event that it’s time for you to attain a new absorptive filter, the professionals of Werlatone can assist you.

2. Update Your Marketing Plan.

Another great strategy to implement for the purpose of optimizing your company’s conversion rates is updating your marketing plan. This approach is incredibly effective because it ensures that you’re sharing your brand with more and more members of your target market. Once you optimize your company’s level of visibility through effective marketing, you can almost bet on obtaining a bigger bottom line. Luckily, there are hundreds of strategies (both traditional and innovative) that you can deploy to update your marketing plan. A traditional methodology would be the use of printing products such as:

• Bookmarks
• Announcements
• Brochures
• Calendars
• Business cards
• Catalogs
• Door hangers
• CD covers
• File folders
• Greeting cards
• Envelopes
• Labels
• Holiday cards
• Newsletters
• Posters
• Note pads
• Stationery

3. Optimize Your Hiring Process.

One final technique that can help your organization enhance its bottom line is optimizing your hiring process. This approach will help ensure that you have a team of highly skilled, professional, confident people working on behalf of your organization at all times. Once this happens, you can count on getting more done in less time and improving sales. Each of these factors contributes to the conversion optimization process. One way to ensure that you hire amazing people is by working with a professional recruiting company.

Start Optimizing Your Company’s Conversion Rates Now!

Three conversion rate optimization techniques that can work wonders for you include replacing old office equipment, updating your marketing plan, and optimizing your hiring process. Start implementing these strategies now so your company can attain a jaw-dropping bottom line!…

How to Get Your First Merchant Account

How to Get Your First Merchant Account

If you’re like many first time business owners, besides obtaining the right web site shopping cart, one of the most difficult things to do is to set up a merchant account. Use the following tips to help you find the right merchant account that fits your particular business needs:

Two Ways to get a Merchant Account

There are two ways for a small business owner to set up a merchant account:

  • Draw up an agreement with a bank that works with Visa and Mastercard
  • Draw up an agreement with an authorized reseller of the bank who does business with the major credit card companies.

After choosing a cart eCommerce shopping product, decide if you’re going to accept all types of major credit cards or just a couple of them. Usually, Visa and Mastercard are the most popular and well known credit cards, but nearly every type of merchant account will allow business owners to accept American Express and Discover as well.

Compare Merchant Account Providers

The merchant account you choose will depend on how many transactions you process with your business shopping cart services every month. Merchant account providers will charge you different percentages for each transaction based on monthly revenue.

Besides transaction percentages, banks might charge a small amount per transaction and a monthly maintenance fee. Don’t be afraid to shop for providers outside of big banks, such as SecureNetShop.com. You’ll often find accounts custom tailored to your business, as opposed to a one-size-fits all approach the banks usually take.…

How to Expand Your Home-Based Ice Cream Business

How to Expand Your Home-Based Ice Cream Business

Running a business from your home can be both fun and rewarding to do. What starts off as a profitable hobby can quickly grow into a full-fledged business. It’s important that you expand your business properly, and making that transition outside the home requires following health codes, buying supplies and other concerns. This guide from Gelato Products will help you get the footing you need to find success.

A homemade recipe for ice cream can be a great way to start a home business. It is important for you to know where to put your efforts when you are looking to expand your home based ice cream business. When you feel like your ice cream recipe is satisfying enough of your friends and family, it is time to start branding your ice cream and getting it into stores. Having the right ice cream supplies will help you to expand your home-based ice cream business.

Custom frozen yogurt cups can be a great way to brand your delicious frozen treats. With your company’s logo on the cup, you will be able to better spread the word about your delicious ice cream. Watering mouths will spread the word of your delicious ice cream thanks to the branding on your cup.

These custom cups are one of the most important parts of taking your ice cream business to the next level. You will find there are many different options for custom printed cups. Make sure that you find an affordable option that will help you maintain the level of professionalism it takes to make your ice cream stand out. Buying cheap ice cream cups will just set you bac in the long run. Invest in the right cups to make your company look as professional as possible.…