Month: July 2017

Boost Marketing with Creative Branding

Boost Marketing with Creative Branding

If you are not marketing your business with creative branding, you are missing an opportunity to advertise your product and increase your sales. Incorporating your business’ colors and logo into your products can create promotional opportunities. You want your brand to be recognized, and getting creative can help this happen. Here is some advice from Gelato Products on what successful ice cream retailers are doing.

Logos and Branding

When customers see ice cream containers in your company colors, you want them to instinctively know that it is your product in those containers. When they recognize your product at a glance, they are more likely to want it in particular. Rather than simply thinking ice cream sounds good, they will have a craving for your fudge caramel ripple.

If you are used to buying your ice cream cups wholesale, you may not realize that you have more options beyond a generic container that is mass produced. Customize those cups with creative branding to make them unique to your store.

Whether it is ice cream cups, frozen yogurt products or popsicles, your customers will then know they are getting your unique flavor even before they take their first bite. Creating visual recognition of your products is key. When your ice cream cup features your company colors and logos it does just that. Not only does the customer know what they are getting, anyone who sees them with your product knows exactly what they have in hand.

Your marketing message has succeeded when customers want your particular product rather than simply wanting any cold treat. A generic cup says “ice cream” but a customized one will bring business to your particular shop.…

How an Online Degree Can Help Your Business

How an Online Degree Can Help Your Business

Most business owners start their company because they are passionate about their work. But as the business grows, they find themselves pulled away from their passion and forced to deal with the nuts and bolts of managing a business. Some of these tasks are interesting and some are easy to learn but one can be very complex as well as crucial for your company’s success. You financial skills and financial literacy could easily determine how successful your business will be. Learn more information here about how an MBA could make both you and your business more successful.
There are many things that you can learn as you go or even skills that can be self-taught. But both of those processes can be slow and entail a lot of trial and error. If you are not willing to risk your money and your business on giving it a try or the seeing how “this” works approach, then you will want to investigate formal education that can provide you with the skills and knowledge that you need to successfully guide your business.

If you still believe that your time is better spent in the trenches and following your passion, then invest enough time to find a knowledgeable person to manage your company finances on your behalf. That person can run the day to day function of the financial side of the business while you focus on your product or service. But your degree will put you in a position to review the financials and understand that your business is following your vision and growing into the company that you always knew it could be. Having that broad business knowledge will allow you to delegate tasks to others while still understanding the high level information as you guide the company to a successful future.…